{"id":3485,"date":"2026-09-14T11:48:13","date_gmt":"2026-09-14T11:48:13","guid":{"rendered":"https:\/\/impress-he.eu\/?p=3485"},"modified":"2026-09-14T11:48:14","modified_gmt":"2026-09-14T11:48:14","slug":"impress-showcases-the-future-of-sustainable-food-and-youth-consumer-education-at-riga-food-2026","status":"publish","type":"post","link":"https:\/\/impress-he.eu\/fr\/2026\/09\/14\/impress-showcases-the-future-of-sustainable-food-and-youth-consumer-education-at-riga-food-2026\/","title":{"rendered":"IMPRESS pr\u00e9sente l'avenir de l'alimentation durable et de l'\u00e9ducation des jeunes consommateurs \u00e0 RIGA FOOD 2026"},"content":{"rendered":"<p class=\"has-text-align-right wp-block-paragraph\"><strong>GDYNIA, Poland<\/strong><br>14 September 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">As the global demand for sustainable food systems intensifies, the Horizon Europe-funded <strong>IMPRESS Project<\/strong> was at <strong>RIGA FOOD 2026<\/strong>, the largest and most prominent food industry fair in the Baltic region. <strong>Marcin Rakowski<\/strong>, representing the <strong>Institut national de recherche sur les p\u00eaches maritimes (MIR-PIB)<\/strong> and the IMPRESS consortium, presented groundbreaking insights focused on the education of young consumers and the transition toward sustainable marine and freshwater-based food chains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">The IMPRESS Project aims to revolutionize the market by promoting zero-waste production, circular economy models, and the development of <strong>alternative plant-based and hybrid seafood products<\/strong>. At RIGA FOOD 2026, MarcinRakowski\u2019s presentation focused on a critical pillar of this transition: understanding and educating the next generation of buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u201cConnecting young audiences with sustainable food science is not just about sharing data; it is about <strong>empowering the next generation of conscious consumers<\/strong>,\u201d said Marcin Rakowski. \u201cYoung people are increasingly attuned to climate issues and sustainability. Our goal with the IMPRESS Project is to help them navigate the modern food landscape, introduce them to highly nutritional alternatives, and show them how innovative food technology can directly protect our marine ecosystems.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Recent socio-economic research conducted by the IMPRESS consortium highlights that while younger demographics heavily value health, taste, and dietary variety, they often face barriers, such as high prices or <strong>a lack of accessible information<\/strong> regarding the availability of sustainable and plant-based seafood alternatives. By engaging with industry leaders and educators at RIGA FOOD, <strong>the project aims to bridge this educational gap<\/strong> and demonstrate how food producers can align their innovations with the real market demands of younger generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">RIGA FOOD 2026 brings together international food professionals, innovators, and educators. The inclusion of the IMPRESS project in this year&#8217;s educational and innovation sector highlights <strong>a growing industry trend toward eco-friendly product development<\/strong> combined with proactive consumer education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">To view the IMPRESS Project&#8217;s exhibition details and learn more about the participants driving food innovation, visit the official <strong>RIGA FOOD 2026 catalogue<\/strong>: <a href=\"https:\/\/shorturl.at\/HuPd2\">https:\/\/shorturl.at\/HuPd2<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Alors que la demande mondiale pour des syst\u00e8mes alimentaires durables s'intensifie, le projet IMPRESS, financ\u00e9 par Horizon Europe, \u00e9tait pr\u00e9sent \u00e0 RIGA FOOD 2026, le salon de l'industrie agroalimentaire le plus grand et le plus important de la r\u00e9gion balte. Marcin Rakowski, repr\u00e9sentant l'Institut national de recherche sur les p\u00eaches maritimes (MIR-PIB) et le consortium IMPRESS, a pr\u00e9sent\u00e9 des perspectives novatrices ax\u00e9es sur l'\u00e9ducation des jeunes consommateurs et la transition vers des cha\u00eenes alimentaires durables issues des milieux marins et d'eau douce.<\/p>","protected":false},"author":2,"featured_media":3486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":4,"footnotes":""},"categories":[17,71],"tags":[14,88],"class_list":["post-3485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release","tag-impress","tag-press-release"],"_links":{"self":[{"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/posts\/3485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/comments?post=3485"}],"version-history":[{"count":1,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/posts\/3485\/revisions"}],"predecessor-version":[{"id":3487,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/posts\/3485\/revisions\/3487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/media\/3486"}],"wp:attachment":[{"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/media?parent=3485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/categories?post=3485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impress-he.eu\/fr\/wp-json\/wp\/v2\/tags?post=3485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}